Thursday, 9 December 2010

Time as the best decider...

Very often a idea becomes a business, and the custom is to "make an entrance" in the arena, whatever this arena might be. Every effort is put into the launching and the initial publicity. Why? Because probably statistics show that by quickly fooling many potential "customers" the gains are big enough to not care about loosing many potential loyal customers. It does not matter that the business does not subsequently meet the promises of its launching, the first "hit" is customary the most important one.

This way of thinking should maybe be rejected. Make it discrete when entering an arena, but with the same money spent on publicity let's try and give a chance in time to whatever idea put into form we would be talking about. Book the place for at least a year or two, or the web domain...and just do whatever you want to do or say, letting the natural way of news-spreading do its job. Letting time decide whether it is something good or not, whether, even good, it is at the right moment or not.

Again: why?
I came across many things that made me say "This is great, why didn't I know of this before?". Then I thought, why this idea that I had to be announced of it, that someone should promote it? A good thing was there, waiting, and at the right moment in time I came across it. The lack of emphasis or publicity didn't mean nonexistence. On the contrary, too much self importance often means nonexistence ...of a real value.

Sometimes, we should give chance a chance...let time decide...

1 comment:

  1. Da, toate chestiile astea care întrupează noua cultură a cadoului, gen Couchsurfing, FreeCycle așa funcționează. Și le merge bine.

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